Games Coming to LinkedIn
Business social network LinkedIn plans to integrate games to increase user engagement writes TechCrunch. A LinkedIn representative confirmed to reporters that there are such intentions, but the launch dates for the games have not yet been determined.
“We’re exploring the integration of puzzle-based games into the LinkedIn experience to infuse some fun, deepen connections, and foster meaningful conversations,” stated the spokesperson in a communication with TechCrunch. “Stay tuned for updates!”
The audience of the platform for making business contacts and finding jobs exceeds 1 billion people. Adding games should increase the time users spend here.
Reports reveal that LinkedIn is in the process of developing a gaming experience, drawing inspiration from the puzzle frenzy that catapulted games like Wordle into viral stardom. Among the initial endeavors are games titled “Queens,” “Inference,” and “Crossclimb.”
Previously, application researchers discovered signs of social network experiments in the LinkedIn code. For example, they came up with the idea of ranking companies based on the ratings of the players working in them.
Microsoft, LinkedIn’s parent company, boasts a significant presence in the gaming industry, with its gaming division, encompassing Xbox, Activision Blizzard, and ZeniMax, surpassing Windows revenues for the first time, raking in $7.1 billion in the last quarter.
However, LinkedIn refrained from commenting on Microsoft’s involvement in the gaming venture.
Gaming applications consistently rank among the most popular on mobile and PC platforms, both in terms of revenue and engagement. Casual puzzle-based games have particularly captivated mobile users. Leveraging this trend, non-gaming platforms have sought to boost their user traffic, a trend evident even before the internet era, with the popularity of puzzles in traditional media like newspapers and magazines.
The New York Times, which acquired the viral sensation Wordle in 2022, reported that millions of users continue to enjoy the game, now integrated into a broader platform offering various online puzzles and games.
Despite the potential, ventures into gaming haven’t always yielded uniform success. Facebook, the global social media giant, was a significant force in social gaming until it shuttered its standalone gaming app in 2022 amid declining usage, redirecting its focus toward mixed reality experiences and the Meta Quest business.
Over the years, LinkedIn has experimented with various features to enhance user engagement, adopting a strategy focused on aligning popular tools with its professional audience’s needs. These endeavors have encompassed ventures into online education, professional development, publishing and news, video tools, and collaborations with creators and influencers.
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